Enhance your customer and visitor experience with Real-time Location Systems (RTLS)

Real-time indoor location enables you to streamline your business processes while enabling better service for your customers.

Partners Leveraging Quuppa RTLS for Retail & Entertainment

Download our exclusive RTLS use case guide for Retail & Entertainment

Partners Leveraging Quuppa RTLS for Retail & Entertainment

The Quuppa Real-Time Locating System (RTLS) platform based on affordable Bluetooth® tags, offers tremendous possibilities for optimisation & cost savings in the retail and hospitality industries. Whether you run a supermarket, restaurant, amusement park or interactive museum, location-based services can help you streamline your business processes while simultaneously transforming your customer & visitor experience.

3 Key Areas for RTLS in Retail & Entertainment

Retail Stores & Supermarkets 

RTLS opens up exciting new opportunities for fine-tuning store performance and improving customer satisfaction in the retail sector.

  • Real-time inventory control: Keep track of the exact location and quantity of your products, even with product displays at multiple locations within the store.
  • Automated logging of location data: Handheld scanners used to check items into inventory can be outfitted with Bluetooth location functionality that enables them to be tracked with in-store tracker beacons. This allows precise location data to be registered automatically for each product as it is entered into inventory.

  • Shopping cart and equipment optimisation: Shoppers can take significantly different routes through a store depending on whether they are shopping with large or small shopping carts, wheeled shopping baskets or small handheld baskets. High-accuracy indoor location services offer new possibilities for optimising the range of shopping carts and baskets used by customers.

  • Real-time queue prediction: When combined with historical patterns, current location data from shopping carts and baskets can be used to predict queue formation and ensure that enough staff is available at checkout counters.

  • Activity Heat-mapping: With RTLS, you can use location data to identify the most efficient store layouts, streamline customer traffic and make the best use of prime in-store real estate.

  • Reliable shoplifting prevention: Real-time location provides a range of possibilities for anti-theft systems, especially when integrated with in-store CCTV systems.

     

  • Enhanced customer service: Lightweight and cost-effective Bluetooth tags allow the movement of high-value products to be monitored with significantly greater accuracy than traditional RFID-based exit gates. This can be useful not only for theft prevention, but also for noting customer interest in key products. The ability to track the location and movement of high-value assets or products can help store staff optimise their focus on sales efforts.

     

  • IoT gateway functionality: The Quuppa Positioning Engine (QPE) software also functions as an IoT gateway for other sensor information. This can be used, for example, for monitoring temperature-critical products throughout the store.

Retail - Supermarket - Inventory management
Retail - Restaurants

Hospitality & Restaurants

Real-time locating systems can streamline customer service and speed up table deliveries at restaurants.

 

  • Smart tracker tags can transform the traditional delivery and service paradigm at fast food restaurants. Upon ordering at the counter or at a self-service kiosk, customers can receive a tracker tag that enables food runners to locate the correct table without delay.

  • Integration with mobile applications enhances the dining experience and enables customers to avoid queues in the restaurant. For even faster service, customers can pre-order and pay for their food on a location-enabled mobile app, going directly to the table of their choice upon arrival, without needing to stand in line at the order counter.

  • Quuppa's easy-to-deploy RTLS platform scales effortlessly to any size of restaurant as well as across multiple locations.

Events, Museums and Entertainment

Location data is a valuable asset for conferences, events, amusement parks and museums, enhancing visitor navigation while providing powerful new capabilities for event planning and venue design.

  • Find and connect the right people at the right time: Real-time location data can be a valuable asset to visitors, exhibitors, and organisers alike. RTLS helps people easily find the exhibitors or contact persons they want, while enabling unprecedented visibility into what your visitors are doing at your event.

  • Gain insight into the typical profile of visitors: As an exhibitor, use location data to find out who is visiting your stand, and which products attract the most attention.

  • Analyse visitor flows: Heat-mapping analytics of the entire venue help you optimise floor space and layouts.

  • Add location data to existing systems: Integrating RTLS with your existing payment and access control functions enables a wide range of added value solutions.

  • Immersive content: RTLS offers powerful capabilities for interactive exhibits. Museums around the world are using real-time locating systems to take their visitor’s experience to the next level.

  • Interactive visitor applications: Real-time location data can be used to provide seamless audio guidance or additional content based on how the visitor moves through the museum.

  • Improve safety with existing solutions: The same systems used to deliver content to customers can also be used for access management and safety applications without any additional infrastructure.

  • Keep track of children: At amusement parks, wristbands used for access control can also be used to quickly find children, either through a mobile application or by allowing staff to locate them in an emergency.

  • Enable faster response in emergencies: In an evacuation scenario, location-enabled visitor badges or wristbands can provide a quick headcount of how many people are still in the building, and even their approximate location.

Entertainment - Visitor - Museum

Download Our Exclusive Guide on RTLS for Retail & Entertainment

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We work with expert partners to make RTLS work for you.

Our industry-leading solution partners leverage Quuppa RTLS technology to deliver a range of indoor positioning & asset tracking solutions that can transform your Retail/Entertainment Space.


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