Case Study: NAVIGINE, Promotion at a Skating Rink

By using Quuppa technology platform, Navigine, Mobecan & Great Advertising Group created an impressive skating rink installation at Sokolniki park in Moscow. On Sokolniki skating rink 50 skates were equipped with a small Quuppa Tag. Then using a special web-portal and a smartphone, users could draw their own funny figures by moving on the rink. Most interesting selected tracks were shown on a large screen in a real time mode. Watch this amazing video!

Some technical details:

• Four Quuppa outdoor Locators were installed around the rink (5000 m²)
• System worked in fully autonomous mode during the 15 days the project was ongoing
• Operating temperature limit was -25°C
• Special data collecting mechanism was developed and installed on a Quuppa server
• Up to 25 tags were in view simultaneously
• A special smoothing algorithm was created in order to offer better user experience
• Web-portal was deployed in a cloud
• Each user was authorized on a portal using a Tag number and phone number
• During the session skaters were able to draw, erase, make pauses and publish track results via social networks